Make the customer the hero of your story.
Make the customer the hero of your story.
Many so-called ‘customer journeys’ are no more than the ideal presentation of an internal process. The most common reason that digital products and services fail? Because they aren’t addressing the real need of the customer. Real value begins with understanding your customer’s needs. What are their pain points? How do you build trust and a meaningful relationship which will convert into loyalty and revenue? Try leaving your office and walking in your customer’s shoes.
Why not use the creative techniques and idea generation of Service Design to determine customer insights and business opportunities first? The proven methodologies of disciplines like anthropology, social studies, and ethnography combined with the mind spinning power of creativity, will give you a powerful instrument to accelerate your innovation process.
With over 25 years of experience in working at the intersection of strategy, branding, service design and product design, with 1200+ clients, I’ve certainly seen a lot and had the privilege of influencing services and products used and loved by millions. From huge and complex banking portals to miniature news articles on a smartwatch. From digital commerce to apps for implementing visual analytics for diabetes self-care management.
Many so-called ‘customer journeys’ are no more than the ideal presentation of an internal process. The most common reason that digital products and services fail? Because they aren’t addressing the real need of the customer. Real value begins with understanding your customer’s needs. What are their pain points? How do you build trust and a meaningful relationship which will convert into loyalty and revenue? Try leaving your office and walking in your customer’s shoes.
Why not use the creative techniques and idea generation of Service Design to determine customer insights and business opportunities first? The proven methodologies of disciplines like anthropology, social studies, and ethnography combined with the mind spinning power of creativity, will give you a powerful instrument to accelerate your innovation process.
With over 25 years of experience in working at the intersection of strategy, service design, product design, and branding with 1200+ clients, I’ve certainly seen a lot and had the privilege of influencing services and products used and loved by millions. From huge and complex banking portals to miniature news articles on a smartwatch. From digital commerce to apps for implementing visual analytics for diabetes self-care management.
So, what brought you here today?
I would just love to hear more about you and the challenges you’re facing. What is your ultimate goal? Where do you want to go? I’m ready to help you get there!
Feel free to get in touch! Please reach out and I will get back to you swiftly.