Client: Rabobank
Agency: DearNova

Unlocking new value

Whether you are competitive, driven, or a dreamer, saving more money is always a good thing. It means you have that you will have that much more money to put into other important things which will create more value with what you have.

The extra money you save from one place can also be tucked away in an emergency fund or retirement account to build and actually buy yourself a better future. This includes greater financial freedom and more opportunities to grow your business.

The problem is that the decision can be challenging to know where to start making changes that will save you money. The answer will be to get help from an app that is designed to help you make better decisions about your finances and initiate and stimulate saving together with peers.

“The value of an idea lies in the using of it.”

Thomas A. Edison


After launching an innovation competition for young talent at Rabobank Nederland, Savvy emerged as the clear winner.
This refreshing concept was further developed through a concept creation process under the guidance of yours truly. On the basis of four workshops/training we worked on:

  • Quest: (Re)defining the proposition
  • Purpose: Testing use cases and personas
  • Wireframing: Combining content and interaction
  • Design: From a rough sketch to a clickable prototype
  • Soft launch: Presenting a clickable prototype to the board of directors

Savvy is an app that helps you create an easy-to-use budget interface that teaches you more about the value of money.

As a result, you’ll learn to prioritize certain expenses, find ways to save more money for retirement and emergencies, handle unexpected costs, and live within your means rather than using credit.

The Concept

A way of saving that is based on the laws of conversion. Replace conversion with words like savings attempt, savings, or saver and you get the following:

In order to measure savings attempts, a clear goal must be set. With a clear goal, work can be done on the best way to achieve this goal.

In addition, to make the right decision that can lead to increased savings, it must be especially clear what the saver’s desire is.

No matter what you want to offer a saver, there are ultimately only two choices that can be made:

  1. the user accepts your offer and says “Yes”
  2. the user rejects your offer and says “No”

Optimizing this decision process is the main goal of all actions taken in an attempt to increase savings.

The target audience

  • Philanthropists – motivated by goals and meaning
  • Socializers – motivated by relationships
  • Players – motivated by reward

What’s the latest trend in your industry?

Something made you curious enough to arrive at this page. Maybe you’d like to learn more about Branding, Creative Direction, Prototyping, Strategy, Training and/or UI/UX Design. I would just love to hear more about you and the challenges you’re facing. What is your ultimate goal? Where do you want to go? I’m ready to help you get there!

Feel free to get in touch! Please reach out and I will get back to you swiftly.